DIGITAL TOOLS AS A KEY ELEMENT OF HUMAN RESOURCE MANAGEMENT TECHNOLOGY IN THE CONTEXT OF THE CURRENT TRANSFORMATION OF HIGHER EDUCATION INSTITUTIONS
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Objective. To clarify the role of digital tools in HRM for higher education, focusing on efficiency, staff growth, and adaptability. Methods. Review of sources, benchmarking universities, statistical evaluation, and people analytics; examined AI analytics, VR/AR, digital avatars, self-service HR, and e-document systems. Results. Digital HR automates administration, personalizes development, boosts productivity, engagement; a unified digital ecosystem links technological, organizational, and communicative layers to raise efficiency, transparency, decision speed. Scientific novelty. Shows digital HR exceeds automation, catalyzing resilience, innovation, and sustainability; argues integrated platforms with AI and VR/AR enable a holistic, underexplored staff-management approach. Practical significance. Informs HR digitization strategies, building adaptive ecosystems, competitiveness, collaboration; supports models to assess effectiveness and guide integration.
