DIGITAL CAPITAL OF THE UNIVERSITY AS A DRIVER OF SUSTAINABLE COMPETITIVENESS IN THE DIGITAL ECONOMY
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The article substantiates the role of the university’s digital capital as a key driver of its sustainable competitiveness in the digital economy. It is determined that the digital transformation of higher education is not only a technological process but also a systemic innovation that encompasses changes in management, communication, and knowledge creation. It has been shown that universities, as elements of an innovation ecosystem, combine educational, scientific, and entrepreneurial functions, ensuring technology transfer to the real sector of the economy. The importance of digital tools – LMS and LCMS systems, artificial intelligence technologies, VR/ AR, and chatbots – in forming an integrated digital educational environment is revealed. The feasibility of creating a digital educational framework as the basis for a university ecosystem that promotes the adaptation of educational programs to labor market requirements, the development of continuous learning, and the enhancement of business interaction efficiency has been substantiated. It has been proven that digital capital, formed through the interaction of human, intellectual, information, and technological resources, is a strategic factor in the competitiveness and integration of universities into the global digital space.
